Okay, Let's Go
Niiiice.
Really?
Whoa!
View
WEIRDOS WELCOME WEIRDOS WELCOME WEIRDOS WELCOME
24M
+
CREATOR FOLLOWERS
16M
CAMPAIGN VIEWS
478k
TOTAL ENGAGEMENTS
0.9%
CLICK-THRU RATE
GOTTA CREATE GOTTA CREATE GOTTA CREATE GOTTA CREATE
Collab x
Urban
   Decay
24M
+
followers
16M
total views
478k
engagements
0.9%
click-thru
Objective
To generate excitement and awareness for the FIRST-EVER beauty collaboration with the Prince estate, Urban Decay worked with long-time agency partner Collab to produce a once-in-a-lifetime TikTok campaign.
Strategy
Collab built a program in three phases:

Phase I, Product Tease:
UD announced the legendary collaboration on their TikTok account, and Collab activated Creators to share how Prince continues to inspire them.

Phase II, Product Reveal:
We produced a product reveal video for UD, and tapped Creators to ‘stitch’ the reveal to share their excitement.

Phase III, Let’s Go Crazy:
Creators showed off the palette during a magic transition, revealing a stunning look they made with the collection, all to the soundtrack of ‘Let’s Go Crazy.’
24M
+
CREATOR FOLLOWERS
16M
campaign views
478k
total engagements
0.9%
click-thru rate
Objective
To generate excitement and awareness for the FIRST-EVER beauty collaboration with the Prince estate, Urban Decay worked with long-time agency partner Collab to produce a once-in-a-lifetime TikTok campaign.
Strategy
Collab built a program in three phases:

Phase I, Product Tease:
UD announced the legendary collaboration on their TikTok account, and Collab activated Creators to share how Prince continues to inspire them.

Phase II, Product Reveal:
We produced a product reveal video for UD, and tapped Creators to ‘stitch’ the reveal to share their excitement.

Phase III, Let’s Go Crazy:
Creators showed off the palette during a magic transition, revealing a stunning look they made with the collection, all to the soundtrack of ‘Let’s Go Crazy.’
LET'S GOOOOOO! LET'S GOOOOOO! LET'S GOOOOOO!
31M
+
CAMPAIGN VIEWS
2X
@EOS FOLLOWERS
3.7M
TOTAL ENGAGEMENTS
12.1%
ENGAGEMENT RATE
EAT SLEEP CREATE EAT SLEEP CREATE EAT SLEEP CREATE EAT SLEEP CREATE
Collab x
Eos
31M
+
TOTAL VIEWS
4.7M
TOTAL ENGAGEMENT
2X
TIKTOK FOLLOWERS
12.1%
ENGAGE RATE
Objective
Lip balm brand eos approached Collab to create a TikTok campaign with a clear mission: maximize impressions, generate engagement, and increase UGC.
Strategy
Based off eos’ goals, we knew trend-based campaigns would generate the most impressions, engagements, and UGC.

Therefore we leveraged the popular formats of quick-cut transformations and dancing content to activate Talent to apply their favorite eos product, plant an #AwesomeKiss and ignite their holiday spirit to the tune of John Legend.

We activated 22 Creators and identified the then-rising star Charli D’Amelio as the perfect person to launch the holiday.
31M
+
TOTAL VIEWS
4.7M
TOTAL ENGAGEMENT
2X
TIKTOK FOLLOWERS
12.1%
ENGAGE RATE
Objective
Lip balm brand eos approached Collab to create a TikTok campaign with a clear mission: maximize impressions, generate engagement, and increase UGC.
Strategy
Based off eos’ goals, we knew trend-based campaigns would generate the most impressions, engagements, and UGC.

Therefore we leveraged the popular formats of quick-cut transformations and dancing content to activate Talent to apply their favorite eos product, plant an #AwesomeKiss and ignite their holiday spirit to the tune of John Legend.

We activated 22 Creators and identified the then-rising star Charli D’Amelio as the perfect person to launch the holiday.
EAT SLEEP CREATE EAT SLEEP CREATE EAT SLEEP CREATE
24M
+
CAMPAIGN VIEWS
81.8k
@starbucks FOLLOWERS
26.9M
total creator reach
12.1%
ENGAGEMENT RATE
WEIRDOS WELCOME WEIRDOS WELCOME WEIRDOS WELCOME
Collab x
Starbucks
Starbucks
24M
+
TOTAL VIEWS
81.1k
@SB followers
26.9M
TOTAL REACH
12.1%
ENGAGE RATE
Objective
This fall, Starbucks made its debut on TikTok,. As a brand that values community, Starbucks wanted to be mindful of TikTok’s vast community of users to make the brand’s entrance to the space as seamless and inviting as ever.

Starbucks wanted to show how some of TikTok’s favorite creators enjoy the fall season, with a little  help from a Starbucks fall beverage.
Strategy
To celebrate the return of some of the brand’s most iconic fall flavors, Starbucks partnered with the TikTok experts at Collab to bring the campaign to life.

Collab assisted Starbucks in activating a roster of all-black creators, handpicked by the Collab team to ensure content remained authentic, fun, and fresh.

As a result, the campaign garnered a total of 24M views! During the campaign flight, the newly created Starbucks account gained 81.8K new followers, an 85% growth rate.
24M
+
campaign views
81.8k
brand followers
26.9M
total creator reach
12.1%
ENGAGEment RATE
Objective
This fall, Starbucks made its debut on TikTok,. As a brand that values community, Starbucks wanted to be mindful of TikTok’s vast community of users to make the brand’s entrance to the space as seamless and inviting as ever.

Starbucks wanted to show how some of TikTok’s favorite creators enjoy the fall season, with a little  help from a Starbucks fall beverage.
Strategy
To celebrate the return of some of the brand’s most iconic fall flavors, Starbucks partnered with the TikTok experts at Collab to bring the campaign to life.

Collab assisted Starbucks in activating a roster of all-black creators, handpicked by the Collab team to ensure content remained authentic, fun, and fresh.

As a result, the campaign garnered a total of 24M views! During the campaign flight, the newly created Starbucks account gained 81.8K new followers, an 85% growth rate.
WEIRDOS WELCOME WEIRDOS WELCOME WEIRDOS WELCOME
300k
+
CAMPAIGN VIEWS
1.7M
+
Total REach
8%
ENGAGEMENT RATE
LET'S GOOOOOO! LET'S GOOOOOO! LET'S GOOOOOO!
Collab &
HBO
300k
TOTAL VIEWS
1.7M
+
total reach
8%
engagement
Objective
HBO’s new show Euphoria was probably always going to be a hit.

Although, by enlisting the help of mental health advocates who also double as content creators, the show was guaranteed to be a smash.

HBO partnered with Collab creators Rickey Thompson and Daniella Perkins to promote new episodes of Euphoria’s debut season.

The show itself explores intense and relatable topics such as body positivity, mental health, and coming out.
Strategy
The basis of this campaign was to open up a dialogue with online audiences in order to generate authentic conversation around the series, as well as showcase that Euphoria features accurate depictions of real-life scenarios.

By sharing personal stories tied to the show’s themes, both Rickey and Daniella were able to be vulnerable in front of their fans and help shed some light on this great journey we call life.
300k
+
campaign views
1.7M
+
TOTAL reach
8%
engage rt.
Objective
HBO’s new show Euphoria was probably always going to be a hit.

Although, by enlisting the help of mental health advocates who also double as content creators, the show was guaranteed to be a smash.

HBO partnered with Collab creators Rickey Thompson and Daniella Perkins to promote new episodes of Euphoria’s debut season.

The show itself explores intense and relatable topics such as body positivity, mental health, and coming out.
Strategy
The basis of this campaign was to open up a dialogue with online audiences in order to generate authentic conversation around the series, as well as showcase that Euphoria features accurate depictions of real-life scenarios.

By sharing personal stories tied to the show’s themes, both Rickey and Daniella were able to be vulnerable in front of their fans and help shed some light on this great journey we call life.
EAT SLEEP CREATE EAT SLEEP CREATE EAT SLEEP CREATE
43M
+
Total reach
111%
PURCHASE INTENT LIFT
10X
+
KANTAR BRAND-LIFT NORM
6%
ENGAGEMENT RATE
PLAYS FOR DAYS PLAYS FOR DAYS PLAYS FOR DAYS
Collab &
Doritos
Pepsico
43M
+
total reach
111%
intent-lift
10X
+
brand-lift
6%
ENGAGE RATE
Objective
Doritos partnered with Collab to create Late-nightTastebuds, an original five-part YouTube series aimed at inspiring a new occasion for Doritos.

The hosted cooking show featured special guests cooking different Doritos inspired recipes in every episode.
Strategy
The full execution included Youtube and Instagram custom ad creative and organic promotion from the hosts and guests.

In this unprecedented (in just about every way) program, Collab developed, produced, and launched a 5-part cooking series for the Doritos YouTube channel, all during a pandemic.
43M
+
total reach
111%
purch. intent lift
10X
+
brand-lift norm
6%
ENGAGE RATE
Objective
Doritos partnered with Collab to create Late-nightTastebuds, an original five-part YouTube series aimed at inspiring a new occasion for Doritos.

The hosted cooking show featured special guests cooking different Doritos inspired recipes in every episode.
Strategy
The full execution included Youtube and Instagram custom ad creative and organic promotion from the hosts and guests.

In this unprecedented (in just about every way) program, Collab developed, produced, and launched a 5-part cooking series for the Doritos YouTube channel, all during a pandemic.
LET'S GOOOOOO! LET'S GOOOOOO! LET'S GOOOOOO!
13M
Total reach
4.9M
+
total views
1.2M
TOTAL ENGAGEMENTS
9.5%
ENGAGEMENT RATE
WEIRDOS WELCOME WEIRDOS WELCOME WEIRDOS WELCOME
Collab &
Nike
13M
TOTAL reach
4.9M
+
total views
1.2M
engagements
9.5%
ENGAGE RATE
Objective
Nike Young Athletes partnered with Collab to celebrate the 30th anniversary of their first ever Just Do It campaign, and to remind young, female athletes everywhere that their wildest dreams are attainable with hard work and dedication.
Strategy
To reach these young athletes and encourage them to #JustDOIt, we activated 4 Nike Elite Athletes (Jordan Hasay, Jewell Loyd, Laurie Hernandez and Alex Morgan) and 16 inspiring creators to share their dreams and the journeys they’re on to make them become reality.
13M
total reach
4.9M
+
total views
1.2M
engagements
9.5%
ENGAGE RATE
Objective
Nike Young Athletes partnered with Collab to celebrate the 30th anniversary of their first ever Just Do It campaign, and to remind young, female athletes everywhere that their wildest dreams are attainable with hard work and dedication.
Strategy
To reach these young athletes and encourage them to #JustDOIt, we activated 4 Nike Elite Athletes (Jordan Hasay, Jewell Loyd, Laurie Hernandez and Alex Morgan) and 16 inspiring creators to share their dreams and the journeys they’re on to make them become reality.
Let's
talk.
WEIRDOS WELCOME WEIRDOS WELCOME WEIRDOS WELCOME
Let's
talk.
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2022 reel video.
WEIRDOS WELCOME WEIRDOS WELCOME WEIRDOS WELCOME
Let's Do This
We'rehelping
creatorsandbrands
level up.
We're helping
creators
and brands
level up.
We're helping
creators & brands
level up.
To The Moon
Boost earnings
and grow your
audience.
Boost earnings and grow
your audience.
Collab uses proprietary data and tech to optimize your videos for growth, set up brand partnerships, and find content royalties that might otherwise be left on the table.
$
200
M
1.7
B
118
%
$
200
M
1
B
118
%
EAT SLEEP CREATE EAT SLEEP CREATE EAT SLEEP CREATE
HAPPY PARTNERS HAPPY PARTNERS HAPPY PARTNERS HAPPY PARTNERS
happy partners happy partners happy partners happy partners happy partners happy partners
What They're Saying
I've been working with Collab for
the past few years and they have
helped take my YouTube channel
from a million subscribers
to over thirteen million!
Matt Smith / @dangmattsmith
I've been working
with Collab for the
past few years, and
they have helped me
take my YouTube
channel from 1M
to 13M subscriptions!
Matt Smith / @dangmattsmith
I've been working with
Collab for the past few
years, and they have helped
me take my YouTube
channel from 1 million
to 13M subscriptions!
Matt Smith / @dangmattsmith
... an unbelievable experience.
They truly care about every
creator on the roster, always
sticking to their core value of
doing what's best for creators.
Sean Sotaridona / @seandoesmagic
... an unbelievable
experience. They
truly care about every
creator on the roster,
sticking to their core
value of doing what's
best for creators.
Sean Sotaridona / @seandoesmagic
An unbelievable experience.
They truly care about
every creator on the roster,
always sticking to their
core value of doing what's
best for creators.
Sean Sotaridona / @seandoesmagic
In a just a few months, Collab has
taken my stagnant channel and,
through their wizardry, brought
in nearly 100 million views and
150,000 new subscribers!
Kevin Parry / @kevinbparry
In just a few months,
Collab has taken my
stagnant channel and,
through their wizardry,
brought in nearly
100 million views and
150k new subscribers!
Kevin Parry/ @kevinparry
In just a few months,
Collab has taken my
stagnant channel and,
through their wizardry,
brought in nearly 100M
views and 150k new subs!
Kevin Parry / @kevinbparry
brands + collab + brands + collab + brands + collab
brands + collab + brands + collab + brands + collab + brands + COLLAB + BRANDS
Collab x UD
Urban Decay
Prince
The first-ever beauty collab with the Prince estate, Urban Decay worked with us to produce a once-in-a-lifetime TikTok campaign.
Collab x EOS
Evolution of
Smooth
Lip balm brand eos approached Collab to create a TikTok campaign with a clear mission: maximize impressions, generate engagement, and increase UGC.
Collab x Starbucks
PSL on
your FYP
Starbucks wanted to be mindful of TikTok’s vast community of users to make the brand’s entrance to the space as seamless and inviting as ever.
Collab x HBO
Absolutely
Mental
By enlisting the help of mental health advocates who also double as content creators, the show was guaranteed to
be a smash.
Collab x PepsiCo
Crunchtastic
Content
Would you try Dixie D’Amelio’s Dorito quesadilla? We would. With 43M impressions and YouTube views this spicy snackable cooking series was cooler than cool, it was cool ranch.
Collab x Nike
Just
Doin' it.
Nike Young Athletes partnered with Collab to celebrate the 30th anniversary of their first ever Just Do It campaign, with a focus on female athletic achievement.
UrbanDecay
&Prince
UrbanDecay
&Prince
Connect,
grow and
level up.
We partnered with Urban Decay for the first ever beauty collab with the Prince estate. This once-in-a-lifetime campaign went crazy, resulting in a sold out collection in less than 24 hours.
UrbanDecay
&Prince
UrbanDecay
&Prince
Connect,
grow and
level up.
We partnered with Urban Decay for the first ever beauty collab with the Prince estate. This once-in-a-lifetime campaign went crazy, resulting in a sold out collection in less than 24 hours.
Collab x EOS
Evolution
of Smooth
Evolution
ofSmooth
Connect,
grow and
level up.
Lip balm brand eos approached Collab to create a TikTok campaign with a clear mission: maximize impressions, generate engagement, and increase UGC.
Collab x Starbucks
PSLon
yourFYP
Connect,
grow and
level up.
PSL on
your FYP
For their TikTok debut, Starbucks enlisted Collab for a campaign to celebrate the return of fall. We activated an authentic, fresh roster of creators, resulting in 81% growth of their account.
Collab x HBO
Absolutely
Mental
Connect,
grow and
level up.
Absolutely
Mental
By enlisting the help of mental health focused content creators, our campaign opened up dialog around vulnerability and body positivity, generated buzz for Euphoria, and led to a smash hit.
Collab x PepsiCo
Crunchtastic
Content
Connect,
grow and
level up.
Crunchtastic
Content
Would you try Dixie D’Amelio’s Dorito quesadilla? We would. With 43M impressions and YouTube views this spicy snackable cooking series was cooler than cool, it was cool ranch.
Collab x Nike
Just
Doin'it
Connect,
grow and
level up.
Just
Doin' it
In celebration of the 30th anniversary of their Just Do It campaign, Nike Young Athletes and Collab tapped 16 inspiring creators to share their dreams and the journeys to make them a reality.
Let's Do This
Collab &
Eos
We’re working away on the next generation of purpose-built tech for creators, brands & advertising partners. Stay tuned!
Let's Do This
Collab &
Eos
We’re working away on the next generation of purpose-built tech for creators, brands & advertising partners. Stay tuned!
PLAYS FOR DAYS PLAYS FOR DAYS PLAYS FOR DAYS
Let's
gooo!
go
ooo!
gooo.
PLAYS FOR DAYS PLAYS FOR DAYS PLAYS FOR DAYS
Let's
go
ooo.
gooo.








our tech our tech our tech our tech our tech
our tech our tech our tech our tech our tecH OUR TECH OUR TECH OUR TECH
LET'S GOOOOOO! LET'S GOOOOOO! LET'S GOOOOOO!
Introducing our
new data platform...
Trendpop.
Introducing our
new data platform...
Trendpop.
Data loving nerds and TikTok marketers rejoice! Featuring the most comprehensive & up to date TikTok data available, Trendpop is the essential tool for brands to gain valuable insight and takeover TikTok.
With the most comprehensive TikTok database, Trendpop is the all-in-one platform for social video marketers and music labels to get insights on their data and takeover TikTok.
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Whoops!
Portrait mode
only please!